Green Initiatives
Social Performance
Corporate Governance
Social Performance Evaluation
Understanding Chongho Bridge from sources of authority

PLANET RATING

Chongho Bridge ranks among the top institutions rated by Planet Rating. It is in the top 20% in a ranking based on the GIRAFE method and ranks among the first 44% in terms of social performance.
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Chinese Academy of Sciences Research Report

The report fully analyzes the role played by microcredit NGOs in China's rural financial system, including:
(1) Target client groups and loan purposes;
(2) Impact on formal financial institutions;
(3) Social and economic benefits of microcredit.
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Chongho Rural Development Promotion Center
Founded by Chongho Bridge nearly 30 years, Chongho Rural Development Promotion Center is a non-profit organization that specializes in the practice and research of countryside development with businesses across the entire country. Its aim is to make better use of Chongho Bridge's nearly 30 years experience in rural market exploration and development by bringing together experts of the field and mobilizing policies and resources in rural rejuvenation so as to carry out theoretical research and practices, as well as various types of communication, cooperation and public interest campaigns.
The Public Interest Caring Initiative
By launching the Chongho Charitable Initiative—Low-income Farmer Households Relief" Project at China Foundation for Rural Development, we offer relief to the low-income community that suffers from major illnesses, unintentional injury or death, natural disasters, etc., and bring people warmth and hope.
About Chongho Charitable Initiative >>
The Startup Empowerment Initiative
In response to the status quo of a shortfall of managerial talent, development concepts and business opportunities, we design the cooperative talent mainstay training programme ("LiveWIRE") and the cooperative business innovation capacity training programme so as to promote the institutionalization of farmers and the sustainable development of farmers' cooperatives.
About LiveWIRE >>
The Research and Sharing Initiative
Based on the construction of the demonstration project for rural rejuvenation, we bring experts, scholars and practitioners together in a concerted effort to carry out rural rejuvenation practices and theoretical research, as well as summarizing and promulgating successful rural rejuvenation experiences.
Social Performance Initiatives
Long upholding the practice of providing all-round customer care, Chongho Bridge aims to establish an empowerment system that caters to different levels and demands through financial education and public service activities, such as "She Plan" and "She Energy", so as to enhance clients' self-development ability.
Financial Education
Chongho Bridge launched the "Ten Thousand Finance Lectures" program which aims to bring knowledge of credit information, insurance, law, finance and agricultural technology to farmers' doorsteps so as to nurture farmers' overall capacity.
"She Energy"
Through online learning and offline communication, the Chongho Bridge "She Energy" township women's startup training courses upgrade female managers' operational and management skills and improve their chance of entrepreneurial success, as well as assist them in dealing with bottlenecks that emerge during the process.
"She Energy"
Through online learning and offline communication, the Chongho Bridge "She Energy" township women's startup training courses upgrade female managers' operational and management skills and improve their chance of entrepreneurial success, as well as assist them in dealing with bottlenecks that emerge during the process.
"She Plan"
"She Plan" focuses on rural women's health issues. By organizing voluntary health consultations in villages, popularizing health-related knowledge and promoting the concept of a healthy life, it helps raise farmers' awareness of chronicle disease management.
Serving Students During Gaokao
In the Chongho Bridge Gaokao (National College Entrance Exam) student-serving campaign, employees formed volunteer fleets and set up Gaokao service stations to help drop and pick up students to/from exam venues and deliver supplies, making it more convenient for test-takers.
Serving Students During Gaokao
In the Chongho Bridge Gaokao (National College Entrance Exam) student-serving campaign, employees formed volunteer fleets and set up Gaokao service stations to help drop and pick up students to/from exam venues and deliver supplies, making it more convenient for test-takers.
Caring for the Elderly
There are elderly people left home alone in the village where Chongho Bridge operates. Never in their life have they had a picture of themselves. We took a picture of every elderly resident in the village so that they could hold on to treasured memory. The act, though trivial, is a token of love and care for them from society.
Protecting Clean Rivers and Green Mountains
It is the responsibility of each individual to keep the rivers clean and the mountains green. It has become the habit for many Chongho Bridge people to pick up litter on the ground or from the rivers and promote the concept of environmental protection in their everyday work.
Protecting Clean Rivers and Green Mountains
It is the responsibility of each individual to keep the rivers clean and the mountains green. It has become the habit for many Chongho Bridge people to pick up litter on the ground or from the rivers and promote the concept of environmental protection in their everyday work.
Voluntary Tree-planting
Rooted in the countryside, Chongho Bridge employees have taken to heart the significant impact of planting trees to improving our living environment. This is why everyone, from the headquarters to the branches, is actively involved in voluntary tree-planting. With each seedling and each shovel of soil, we are sowing for a green future.