With our deep insights into China’s rural market and our philosophy of focusing on the needs of rural customers, our development has gone through the following stages:
1996
·Launched the poverty alleviation microcredit pilot project, jointly initiated by the State Council and the World Bank.
2008-2009
·Established Chongho Bridge Group Limited and transitioned to market-oriented operations in 2008
2010-2011
·Founded the Chongho Charitable Initiative, aiming at achieving mutual beneits among our employees and providing aids for our customers
·First company in the microcredit industry that obtained access to credit reporting system of People’s Bank of China
2013-2014
·Launched the irst app for our employees,which empowers local operation teamswith mobile and digital tools
·Number of local branches exceeded 100
2015-2017
·Cumulative number of transacting customers exceeded one million
·Established a headquarter in Changsha and expanded our research and development team
2018
·Launched our irst credit services app to provide rural inclusive credit services for our customers
2019
·Launched customized agricultural production services based on comprehensive research
·Launched Little Whale (小鯨向海),our digital insurance distribution services
2020
·Launched Xiangzhu (鄉助) app, an integrated, rural market-oriented service platform
2021
·Launched agricultural service business
·Launched farming technology management services
·Launched consumer retail services
2022
·Entered into the rural clean energy market
2023
·Number of local branches exceeded 500
With our deep insights into China’s rural market and our philosophy of focusing on the needs of rural customers, our development has gone through the following stages: